Privacy Policy
Last updated: [Insert Date]. This is a general draft template provided for editing purposes and does not constitute legal advice or a statement of actual data-handling practices. Morefish should review this document with a qualified legal professional before publication to ensure it accurately reflects its operations and complies with applicable law, including UK GDPR and the Data Protection Act 2018.
Morefish ("we", "us", "our") provides an AI-powered data-analysis and decision-optimisation platform for UK small businesses and private investors managing liquidity and market risk. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website or use our services.
By accessing or using our website and services, you agree to the practices described in this Policy. If you do not agree, please do not use our services.
1. Information We Collect
Information You Provide
We may collect information you submit directly, such as your name, email address, company name, job title, phone number, and any details provided through contact or access-request forms on our website.
Information Collected Automatically
When you visit our website, we may automatically collect technical information such as your IP address, browser type, device information, pages visited, and timestamps, typically through cookies or similar technologies.
Information From Use of Our Platform
If you register for or use our platform, we may collect account credentials, usage data, and data you input or upload for analysis, subject to the terms of any separate service agreement.
2. How We Use Your Information
We may use the information we collect for purposes including:
Service Delivery
To provide, operate, and maintain our website and platform, and to respond to access requests and enquiries.
Communication
To send administrative updates, respond to support requests, and, where permitted, share relevant product information.
Improvement
To analyse usage patterns and feedback to improve the functionality, security, and performance of our services.
Legal Compliance
To comply with applicable legal obligations, enforce our terms, and protect the rights and safety of Morefish and others.
3. Legal Basis for Processing
Where UK data protection law applies, we rely on one or more of the following legal bases to process personal data: your consent, the necessity of processing to perform a contract with you, compliance with a legal obligation, or our legitimate interests in operating and improving our business, provided these interests are not overridden by your rights.
4. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to recognise your browser, remember preferences, and understand how visitors interact with our site. You can usually set your browser to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect the functionality of parts of our website.
5. Sharing of Information
We do not sell personal information. We may share information with trusted third-party service providers who support our website and platform operations (such as hosting or analytics providers), subject to appropriate confidentiality and data-protection obligations. We may also disclose information where required by law, regulation, or legal process, or to protect the rights, property, or safety of Morefish, our users, or others.
6. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.
7. Data Security
We aim to implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. International Transfers
If personal information is transferred outside the United Kingdom, we will take steps intended to ensure that such transfers comply with applicable data protection requirements, including the use of appropriate safeguards where required.
9. Your Rights
Subject to applicable law, you may have rights in relation to your personal information, including the right to:
To exercise any of these rights, please contact us using the details on our Contact page. We will respond to legitimate requests within a reasonable timeframe, in accordance with applicable law.
- ✓ Request access to the personal information we hold about you
- ✓ Request correction of inaccurate or incomplete information
- ✓ Request deletion of your personal information, subject to legal exceptions
- ✓ Object to or restrict certain processing of your information
- ✓ Request portability of information you have provided to us
- ✓ Withdraw consent where processing is based on consent
- ✓ Lodge a complaint with the UK Information Commissioner's Office (ICO)
10. Children's Privacy
Our website and services are intended for business and investment audiences and are not directed at children. We do not knowingly collect personal information from children.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites, and we encourage you to review their respective privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by a revised "Last updated" date at the top of this page.
13. Contact Us
If you have any questions about this Privacy Policy or our data practices, please get in touch via our Contact page, or write to us at:
Morefish
14 Broad Street,
Nottingham NG1 3HL